Stoma
Aahrus, Denmark
2024
This often leads to a clash between the original proposal and the overall intent of the project, which is frequently rooted in the artist's vision.
For this mural, the organization reached out to propose a piece addressing hunger, framed within one of the seven international issues identified by the United Nations. After extensive discussions about the mural's design, we aimed to define content that, from the artist's perspective, could invite broader and more provocative interpretations. Conversely, the organization sought to narrow the range of interpretation to convey a reductive, add-like message. Where the image is a representational illustration for their narrative. This we find risks diminishing the relationship between the viewers and the artwork itself.
In response, we decided to create a piece that, due to its explicit nature, suggested subversion—to escape forward. As part of the process, we noted key terms from our email conversations with the organization to positively adjust the moral conceptual direction. These terms included "zero hunger," "poverty," "scarcity," and "United Nations."
We selected the first image that appeared in the search engine.
The composition—where the image is framed in a white clean background and placed in scale and placement in conversation with the billboard that exists under the mural—gives the impression of an advertisement.
The result is a sterile mural, primarily viewed by passing vehicles, awkwardly situated just a few steps away from a non-place/hotel where there is no reception and entry is granted via a code. Two small bedroom windows look directly onto this mural.